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Web administrators and content creators can use Google Search Console to learn which pages receive little traffic and require changes.

Marketing teams often use Google Search Console alongside other Google services for web and analytics tracking. This free tool analyzes the current keywords on a webpage and shows their average search engine results page (SERP) position, impressions and clicks. Google Search ConsoleĬontent teams can use Google Search Console to begin their keyword research and gauge how well their organization's web content performs on Google.

Organizations that want to perform keyword research for free may consider the following SEO keyword research tools. 8 free tools for SEO keyword researchĬontent teams can find many free tools online to help them gather information they need to develop and improve their content and SEO strategies. Content teams must continuously monitor and optimize content on webpages to stay up to date on algorithm changes. An organization's initial SEO strategy for its website or blog is just the start of the journey.

Organizations should continuously perform keyword research as part of their marketing efforts because search engines like Google frequently change the algorithms that determine how content ranks. Content teams can use keyword information to develop and maintain a successful content strategy and understand what content their audiences want to see. They also perform this research to learn how those phrases rank based on their search volume in a given month. Why is keyword research important?Ĭontent teams conduct keyword research to identify the words and phrases that people use to search for goods, services and tips. Paid subscription tools can enhance SEO strategies, but teams that only need keyword recommendations and keyword volume rankings can benefit from free options, such as Google Search Console, Rank Tracker and AlsoAsked. Many free tools have no paid option, whereas others offer free and paid subscription tiers. However, content teams can use free keyword research tools to help them gather the information they need to improve their SEO strategies. When organizations don't do proper SEO keyword research, their web content may never reach its intended audience.